Madrid Cashes In With Santiago Bernabéu, the Fortune It Will Earn in the Derby

This Saturday, Santiago Bernabéu hosts a thrilling classic decisive for La Liga. It's true that there are still many months of competition left and many things can happen. But Real Madrid can make a statement by moving 4 points ahead of the Colchoneros.

That's in the purely sporting aspect, because economically, Real Madrid has already won. The renovations that Florentino undertook at Santiago Bernabéu were aimed at making it a revenue-generating machine. And this will be noticeable in the classic and in all the matches.

It is estimated that Real Madrid can earn about 10 million euros every time a game is played in their stadium. The tickets, the VIP boxes, the stores open until midnight. And this is despite the fact that these days there are no events or Bernabéu Tour, which also generates income.

In fact, it is the second most visited museum in the Spanish capital, only behind El Prado. About 6,000 people a day enjoy it, which means about 35-40 euros per visit. This makes a total of 75 million a year for Real Madrid thanks to the stadium tour.

A Money-Making Machine and What's Ahead

Real Madrid has seen how since the completion of the renovations, Bernabéu is a money-making machine. On match days, with the Tour, what the stores generate, but there can still be more. The plans are for all of this to still be multiplied.

Firstly, because concerts are on hold and solutions are being worked on to be able to host them again. But they also have the problem with Sky Bernabéu and are seeking the infinite Bernabéu with immersive reality. Without a doubt, they still have a lot of room to grow.

Annually, Real Madrid earns about 248 million euros on match days, and it is the example for all. PSG with 170 and Arsenal with 153 are somewhat closer, but still at a great distance. That's why on days like the classic, the white team ensures at least a great victory.