Vinícius, 'The Best' on the Field and in Business, Pockets Full

This past Tuesday, Vinícius received The Best award in Doha, taking advantage of his presence to play in the Intercontinental Cup. A trophy that places him as the best player in the world today. The award voted by players, coaches, journalists and the public.

At last, justice was done for a player who was a determining factor in the conquest of LaLiga and the Champions League. But Vinícius not only stands out on the field, he also does it away from it. He has become a gold mine for brands and this is reflected in his pocket and his business.

The Best keeps signing sponsorship contracts with different companies, especially in South America. In total, there are 11 businesses that want to have the Brazilian as their visible face. Clear, Omo, Gatorade, Rexona, Playstation, Pepsi, Betnacional, Vivo, EA Sports, Nike and Dubai Tourism are all of them.

In some cases, like one of their biggest stars, Nike is aware of the diamond they have. And even more so after having won The Best award this past Tuesday. This will undoubtedly make their image more valuable than other players.

Vinícius becomes Brazil's biggest star at the moment

Vinícius's conquest of The Best award breaks a long drought for Brazil. The last person to win it was Kaká, in 2007, which seems a long time ago without having won it. In addition to these two, other Brazilians who have won it are Ronaldo Nazario, Ronaldinho Gaúcho, Romário and Rivaldo.

That's why he has become the biggest star in Brazil right now. He has even surpassed Neymar as the most popular, although the latter has 14 sponsorships. Therefore, there are 3 more than Vini, although it seems that it will be a matter of time.

“Vini Jr. stands out not only as a player, but also as an icon of sports marketing,” says Bruno Brum, CMO of End to End Agency. And the fact is that his performance on the field has its consequences, the Brazilian is a great star.