Who has more followers on all social media, Real Madrid or Barça

Social media are another battleground between Real Madrid and Barcelona. No points are at stake, but global influence is. In this field, Los Blancos clearly dominate.

Madrid dominates all platforms

Real Madrid has 177 million followers on Instagram. Meanwhile, Barça has 143 million. That's 34 million more for Madrid, a huge advantage on the most visual and popular network.

On TikTok, Florentino Pérez's club has 64.2 million. The blaugrana team reaches 59.6 million. Here the difference is smaller, but Madrid still leads by 4.6 million.

The former Twitter is where the gap is most noticeable. Real Madrid has 52.8 million followers. Barça has 22 million. That's a difference of 30.8 million, almost double.

On Facebook, Madrid has 130 million. Barcelona, 120 million. Ten million more on this platform as well.

If we add up all the numbers, Real Madrid reaches 424 million followers. Barcelona has 344.6 million. The overall difference is 79.4 million in favor of Los Blancos.

A supremacy that strengthens its brand

This dominance isn't just due to recent titles. Real Madrid has spent years keeping its digital image, focusing on exclusive content, global campaigns, and a reach that goes beyond borders. From the 2014 Champions League to the 15th won in 2024, the white brand has kept growing.

Barcelona, although strong, pays the price for several inconsistent seasons and the departure of stars like Messi. Meanwhile, Madrid has added stars like Mbappé, Vinícius, or Bellingham, who boost its media presence.

It's not just a marketing issue. Digital supremacy strengthens the club's commercial power, attracts sponsors, and expands its global impact. Every Real Madrid post reaches hundreds of millions of people.

In short, the battle for social media has a clear winner. Real Madrid doesn't just lead in history and the Champions League. It also leads the digital world, with a fan base that's growing at an unstoppable pace.