Real Madrid Confidencial This is why Real Madrid swapped Mbappé: €51.7M in just 48 hours
Madrid celebrates Mbappé's decision, as it represents a resounding success
This summer, Real Madrid has seen significant changes take place in the first team. Luka Modric's contract ended, and the decision was made not to renew it and for him to leave. A farewell to a world football legend that left the merengue "10" vacant.
As days went by, what seemed obvious was confirmed, Mbappé took on the responsibility of inheriting that number. He had worn it with PSG, he did so with France, and now also with Real Madrid. It was something natural, but it also had an important reason.
A study by Euromericas Sport Marketing has revealed the great success of that change. The Real Madrid jersey with Mbappé and the "10" on the back has been a huge success. To such an extent that it has broken records, showing the impact of that move.
In the first 48 hours it was on sale, 345,000 units were purchased. That sets a record, surpassing Mbappé with the "9" and even Cristiano Ronaldo's numbers. It is clear that Kylian is a goldmine, celebrated by fans but also by the club.
Adidas delighted with Mbappé at Real Madrid
It is true that Mbappé is a Nike player, and that Real Madrid is dressed by its rival, Adidas. Nevertheless, the German brand is delighted with the arrival of a player like the Frenchman. Above all, because it means a huge boost in jersey sales from which they benefit.
It is estimated that the sale of Mbappé's jersey has caused about €51.7 million. This is undoubtedly a boost for Adidas on the level of what happened when Cristiano Ronaldo arrived. These are signings from which everyone benefits, as has been proven.
Additionally, the Germans have seen how important they are in Real Madrid's current project. Bellingham, Trent, and Huijsen are players who are also with Adidas. Because they have secured their long-term presence in the merengue squad.
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