Four Real Madrid players celebrate together in a locker room surrounded by white jerseys hanging in the background.
FIRST TEAM

Not Mbappé or Vini: the Real Madrid player who sells the most jerseys in the store

The data collected at Santiago Bernabéu store is a surprise for everyone

Real Madrid's success doesn't only happen in the midfield. The entity presided over by Florentino Pérez has also managed to transfer those victories to other areas over time, turning the white club into one of the most global brands. That impact in practically every sense generates a lot of attraction from the public and clients.

Especially when looking at the data and results from the official stores of the Merengue squad. One of the most curious observations is about the player who sells the most jerseys during this Club World Cup, in preparation for the 25/26 season. Despite the euphoria over new signings and current stars, only one great veteran surpasses all his teammates.

Soccer player seen from behind with the name Modric and the number 10 on his white jersey and a green armband on his left arm
Luka Modric with the number "10" during the 24/25 season | Real Madrid Confidencial

Because Luka Modric's jersey is once again the best-selling in Real Madrid's official stores. A quick visit to any of the white club's establishments shows thatMadridist fans prefer to get the Croatian playmaker's name, leaving other big names behind. Not even Kylian Mbappé, the new idol of Madridism, can compete with the still "10" from the Balkans.

This situation is even more surprising given the context in which the genius from Zadar finds himself. Because Real Madrid has decided not to renew his contract for another season, to the slight displeasure of Xabi Alonso, so the European midfielder will leave as a free agent.

He is already a true legend

These are Luka Modric's last matches, but Madridism continues to bet on the Croatian legend. Precisely because of that countdown that the Club World Cup has become, many want to have in their hands the last jersey of the Balkan midfielder before his departure.

Luka Modric keeps himself at the top of Real Madrid, in several ways, even in his last weeks as a player for the Merengue squad. Xabi Alonso knows that any match could be the last... so he would've agreed to give him minutes in every game played in the United States tournament.

Soccer player in a white uniform and scarf raising his fist in celebration in a stadium full of fans
Luka Modric at his farewell at Santiago Bernabéu in the 24/25 season | Real Madrid Confidencial

The impact and legacy Luka Modric leaves at Real Madrid stays alive with small details like this. The activity in the official stores of the white team shows that the Balkan "10", as well as other members of his same footballing generation, has left a great impact on everyone.

The "changing of the guard" that Real Madrid must experience with the farewell of the genius from Zadar will take place both on and off the field this very summer. It remains to be seen which footballer will sell more jerseys in the official stores without competition from the Merengue "10"... although everything suggests that this spot will be taken by a KylianMbappé who will take the opportunity to inherit his legendary number.

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