Three Real Madrid players with Roc Nation and Best Of You logos covering their faces and the Real Madrid crest in the center
FIRST TEAM

Not 'Best of You' or 'Roc Nation': the agent with the most footballers at Real Madrid

Find out which representation agency is most predominant at the White club

Real Madrid is the most powerful and high-profile club in the world. However, the first team is not composed solely of great players; different representation agencies are also involved. These agencies play an essential role in footballers' daily lives, in addition to achieving a certain positioning for them both on and off the field.

Below, we analyze the different representation agencies present in the Real Madrid 25/26 squad.

1. Gestifute

First, we find Gestifute, which only "handles" Andriy Lunin. This is Jorge Mendes's agency, whose presence at the club was historic with names like Cristiano Ronaldo or Ángel Di María. However, the relationship with Florentino Pérez is not the best at present.

Soccer coach giving instructions to his players during an outdoor practice
Real Madrid's footballers are represented by different agencies | Real Madrid

2. Roc Nation Sports

Founded in 2013 as a division of Roc Nation, the entertainment company created by rapper and entrepreneur Jay-Z. The agency operates in partnership with Creative Artists Agency (CAA) and has quickly positioned itself in the sports world, representing elite athletes in various disciplines. At Real Madrid, it is present with players like Vinícius or Endrick.

3. Best of You

"Best of You" is a sports representation agency based in Spain, founded by businessman Carlos Bucero. It has also been present at Real Madrid for years with footballers like Jesús Vallejo or Álvaro Odriozola. Currently, Gonzalo García is the only one who belongs to this agency.

4. Be Loyal by Ginés Carvajal

This is the representation agency with the most presence at Real Madrid after the arrival of Álvaro Carreras. Ginés has been linked to the club for years with players like Raúl González, Fernando Morientes, or Álvaro Arbeloa. Fran García and Dani Carvajal are also part of it.

Man in a gray suit sitting at an office desk with documents and electronic devices around him
Ginés Carvajal, the agent who represents the most players from Real Madrid | Real Madrid Confidencial

5. Family members

Meanwhile, there are Real Madrid players who are not associated with a representation company. These are the cases of Dean Huijsen, David Alaba, Dani Ceballos, Arda Güler, Rodrygo Goes, or Kylian Mbappé.

All of them prefer to have people they trust most close to them. However, although it may seem like a good decision, in certain cases, if it is not handled properly, it can be counterproductive.

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