Real Madrid Confidencial Tremendous success: Thousands of people at Bernabéu after Florentino's latest decision
Many Madridists have gone to the official Bernabéu store to buy Mbappé's jersey
Real Madrid announced last Tuesday that Kylian Mbappé will wear the number "10" on his jersey starting next season. This way, the Frenchman will take over from Croatian Luka Modric, a club legend who won six Champions Leagues with the white team. The forward is moving from the "9" jersey, which is now available, to an iconic number that was also worn by Luís Figo, Mesut Özil, and James Rodríguez.
Throughout the afternoon last Tuesday, Real Madrid posted a photo on its social media with this season's jersey. Mbappé's name and the number 10 are two major draws for all Madridists who want to get the new kit.
Kylian Mbappé left the "9" available and will take over from Modric as the new "10" for Real Madrid, a number he also wears for France. In addition, it should be noted that this is a club strategy, as it chose the Frenchman over other footballers such as Arda Güler.
The jersey is a true sales success
"Look, Mbappé's with the 10", said some Real Madrid fans when they saw the Frenchman's jersey in the store for the first time. Not even 48 hours have passed since the official announcement and it can already be said that it is a true sales success.
In its most common version, Real Madrid sells the Frenchman's jersey for about 125 euros. The player version reaches 180 euros. With the shop windows filled with Kylian Mbappé, this will be his first major commercial test in terms of marketing since his arrival at the club.
From Cristiano Ronaldo to Kylian Mbappé
It's impossible not to remember that summer when Cristiano Ronaldo, after Raúl left, chose the legendary "7" jersey. In his first season as a Madridist, more than one million jerseys were sold in one year: 3,300 units per day. Now Kylian Mbappé inherits that commercial responsibility with the "10", although surpassing the Portuguese's numbers is extremely difficult.
For a decade, it is estimated that he caused 40% of Real Madrid's total jersey sales. Now, with Mbappé, the club is reactivating that commercial machine. The 10 is more than a number: it's a branding opportunity.
More posts: