
Who are Real Madrid's major sponsors? from Fly Emirates to Porcelanosa
The white club has woven a series of partnerships with all kinds of brands
One of the elements that help keep the balance sheets in each fiscal year balanced are the sponsors. The dense network created by the top executives led by Florentino Pérez allows the white club to receive substantial amounts of money each season to continue expanding those brands around the world.
Not only relying on its sporting successes, achievements that significantly help make visible the brands that trust Real Madrid as a way to stay connected with the king of sports. Also through other actions and decisions made by the white board of directors, especially with the most advanced and leading companies in their sector.

Without a doubt, the most well-known sponsors of the white club are Fly Emirates and Adidas, but only the German sportswear brand sponsors the merengue team in all its sections. The basketball section, according to the official website, doesn't have any other main sponsor except Adidas itself. Something similar happens with the tech company HP.
As part of a historic agreement, signed not long ago, Real Madrid decided to include advertising on the right sleeve of its jerseys. Therefore, that agreement with the American company applies exclusively to the soccer sections, both men's and women's.
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This first soccer section has managed to bring together, due to its extremely high work rate and competitiveness, major companies. One of the best known is EA Sports, the corporation responsible for producing a wide range of video games, including the renowned football simulator. Cisco is also among the global sponsors of Real Madrid, meanwhile in charge of the Wi-Fi connectivity at Santiago Bernabéu stadium.
Another of the first team's sponsors with a very important role is Sanitas. The company, in addition to investing money in the entity presided over by Florentino Pérez, is also its medical partner for more than two decades. In its clinics, medical check-ups are performed and recoveries of injured footballers are started.

Mahou, a beer brand closely associated with the capital of Spain, BMW, which provides the official cars to the merengue squad, or Louis Vuitton, which dresses the players, are also included. The latter company has joined the global sponsors of Real Madrid replacing Zegna, another prestigious brand also responsible for dressing the players off the field.
The inclusion of Spanish brands such as Porcelanosa, Solán de Cabras, Nivea, and Unicaja keeps Real Madrid's national roots through these sponsors. It also opens up to new markets with regional sponsors such as HTH, Volt, or the promotion of Dubai as a tourist destination.
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