Real Madrid Confidencial Florentino achieves another success for Bernabéu: it's the largest store in Spain
The Madridist stronghold continues to host many establishments that increase the entertainment options: it's a complete success
Starbucks has opened in Bernabéu and this is the first time it has opened a location inside a soccer stadium. It is a novel space, which will focus on mixology and on totally exclusive experiences. Therefore, it adds to the entertainment options available at Chamartín's venue.
It will have an area of 9,688 sq. ft. (900 m²), which will be divided into two floors overlooking the field. Thus, customers will enjoy the coffees, but also the experience of being right in Bernabéu.
This operation will be carried out by Starbucks's renowned coffee masters, who are highly prestigious baristas with international training and participation in several specialized competitions. The project will be inspired by the Starbucks Reserve Roasteries, which is the company's most top-level line.
There are only six in the world and they are located in cities such as Shanghai, Milan, Chicago, New York, and Tokyo. This opening is the company's 222nd in Spain and it may be the most ambitious project it has in the country. After all, it is an investment that aims to strengthen the brand with Madrid.
Very happy
Antonio Romero, general manager of Starbucks, has praised everything this opening means for the company. "This is an iconic place where visitors will not only enjoy exceptional coffee, but will also have an immersive and unrepeatable experience. This store is a turning point in our history in Spain, with an offering unlike any other of our coffee shops."
In addition, the space will feature an area dedicated to mixology. Thus, coffee will be combined with other ingredients to create innovative and exclusive cocktails.
Therefore, Starbucks Bernabéu will be more than just a coffee shop. Many tourists and also Madridists will enjoy an outstanding meeting point, which will offer gastronomy, culture, and entertainment. All of this in the best stadium in the world.
With this kind of initiative, it is shown that Florentino's great goal is being achieved. The president has always stated that he wanted the white venue to have activity every day, not just on match days. He is achieving it.
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